about meAbout Me

I am a highly creative and experienced Graphic Designer, Web Designer UI, with over 15+ years’ experience in multi-media, digital assets, brand, 2D – 3D modeling and print design. Rich history and knowledge developing creative strategy and execution for promotional materials, brochures, CRM advertising. Expert knowledge as Web Designer and CMS platforms.

work experienceWork Experience

Freelance Consultant: 
Serve as a freelance design consultant to various agencies and brands assisting with the development of various marketing campaigns. Respond to proposal requests, provide estimates and deliverables by set deadlines and assist clients with creative strategy and design on projects, including brand logos, brochures, social media assets and advertising campaigns. (2016 - present)

Animaciones Iconos C.A. (Caracas, Venezuela)
Agency founded in 1991, I served as Chief Design Officer for the agency which focused on superior web and creative design.
One of the first agencies to start designing digital media, video-post production and animation in 2D and 3D. Grew the company in revenues from $0 to $2 million and had 14 customers on retainer over a 20-year period. Lead a team of designers, engineers and office staff to achieve success. Served as the head of creative and also managed business operations, including creation of company policy, client management, sales, marketing and budgeting. Worked with business partner to set revenue targets, manage client list and lead business development. Within the first two years of opening, Icons had over 32 clients on our roster.

  • Managed  the design and development departments, in charge of 2 designers and 10 computer engineers.
  • Design, production, post-production and 3D animation of several institutional videos for LAGOVEN, one of the principal oil production companies in Venezuela.
  • Lead in the development and design of the UI and characters for educational games in partnership with Merlin Interactive Systems. 1995 - 2010
  • Post-production, compositing, 2D and 3D animation for several TV commercials and institutional videos for several clients and publicity agencies.
  • Supervise the assessment of all graphic materials in order to ensure the quality and accuracy in the design
  • Recommended and consulted with clients on the most appropriate graphic design options based on their overall marketing goals.

Agency Accomplishments Include:

Web Clients
• Served as web design team for Sony Latin America; leading a team of five designers and project managers to maintain site for client.
• Micro-sites, Sony client retained Icons for show webpages for Lost, CSI, No Ordinary Family, Call Me Fritz, served as the Agency of Preference for web design for over 15 years.
• Latin American Idol, worked in partnership with marketing team to develop Idol website, managed aggressive timelines and tight turnaround to ensure accuracy and performance expectations and was awarded the business for three years.
• News portal website development, Cliclismo Total Venezuela and Spain.
• Denver Tech Dermatology Associates, client for over 11+ years managing website strategy and development.
Creative Clients
• Merlin Interactive Systems, Led the development and design of the UI, characters, environment modeling and animations for educational video games in partnership with Merlin Interactive systems. Max Comes to Earth and Betsy Goes to Preschool.
• Led post-production, composting, 2D and 3D modeling-animation for several TV commercials and institutional videos for multiple clients and PR agencies.
• Served as agency of preference for several architecture firms which required the team to create visualization projects. Build 3D models, textures, illumination and animation from CAD plans, assisted clients in developing the best solution for investors and buyers.

• Developed strategic marketing plans for sponsorship integrations, branded content strategy, onsite events and in programming features.
• Consistently exceeded customer satisfaction expectations, managed budgets and timelines successfully to keep a high customer retention rate.
• Worked with brand side marketing teams collaboratively to complete assigned projects and ensure creative was within brand guidelines.
• Responded to client RFP’s and managed supply chain requests.
• Prepared pitch decks, creative comps and presentations for clients and potential clients while focusing on business development and building a strong book of business for the agency.


Instituto de Diseño de Caracas (Caracas Venezuela)
Graphic Designer degree, mention Illustrator
Jun 1989

Pro Diseño (Caracas Venezuela)
Graphic Designer degree.
May 1991